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Get Marketing and Advertising advice from Dawn Amato - Rudolph. Dawn is the Creative Director for Slighly Mad Communications
. Providing marketing and advertising solutions for over 20 years, Dawn
applies her special combination of creativity, intuition and her
extensive knowledge of business promotion - both online and offline -
to every project to ensure that it's a success. |
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Article Marketing was popular years ago for search rankings, but the social media environment of today gives article marketing a new role. Is it worth the time and energy to write and submit articles? I say yes and I'll tell you why.
First, I would like to tell you about 2 articles that I wrote that have
allowed me to rank organically on the first page of Google for our
keywords.
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5 things you should do if you make a mistake
We all mess up. That's a fact. But what you do after you mess up is so much more important than who did it and what price they have to pay for penance, isn't it?
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At a networking event that I attended last week I spoke with a gentleman who was interested in changing the scope of his existing business. During the course of our conversation I mentioned a few pans that I have in the fire, and how I am able to have my primary business (Sidewalk Designs), but also several secondary endeavors (one of which is the longislandbiz2biz.com). I explained that I did not feel the need to abandon my primary business, which is thriving, in order to branch out with these other things. He said "Oh! You have tried alot of things."
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Have you heard of "Short Term Brain Dumpiing"? What's a brain dump - you might be thinking...
A brain dump is a complete transfer of knowledge about a particular subject from your brain to some other storage device. The device could be paper or a file on your computer. And short term brain dumping is the process of relieving the pop up thoughts that occur hundreds of times per day and interrupt normal thought processes - causing you to forget the very things you are trying to remember... here's how to stop the pop ups...
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Over the next few months I will discuss some common mistakes small to mid sized businesses make in their marketing. If I mention something you are doing as a "mistake" - let's talk about it more.
These mistakes will be in no particular order of importance - mostly they come up as I encounter them and I bring them to your attention.
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At a networking event that I attended last week I spoke with a gentleman who was interested in changing the scope of his existing business. During the course of our conversation I mentioned a few pans that I have in the fire, and how I am able to have my primary business (Sidewalk Designs), but also several secondary endeavors (one of which is the longislandbiz2biz.com). I explained that I did not feel the need to abandon my primary business, which is thriving, in order to branch out with these other things. He said "Oh! You have tried alot of things."
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What's your marketing Score?
What kind of response do you get from your marketing efforts?
• What do prospect's see when they read your marketing materials, your
ads, your letters, your web site, etc...?
• Do your prospects instantly understand why they need to buy from you?
• What do you need to do to fix your marketing materials, your brochures
or your web site?
Take this Test To Find Out.
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It happened again yesterday! I was sitting there in a client's office minding my own business when I overheard the staff talking about the latest ad they were placing in a local publication.
"Making it easy for you to go places!" said one staffer. "Going Places Fast!" said another. I had to step in when one of them shouted "Green means Go!" (the National Car rental slogan). Sheesh - at this point I had to step in...
"You already have a slogan" I said. "We need something snappy for this ad", they all complained.
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Think about yourself as a user for a minute. No - not a drug user - a website user... (aka viewer, aka potential client, aka visitor to a web site)
You need to buy something so where do you go to research it? Of course - you go online to research...
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